Search Engine Optimisation is a process designed to ensure that your website ranks as highly as possible in the major search engines such as Google and Yahoo. Search engine companies use programs called spiders or bots to automatically scan the web and index each web page that they find. They then use a complex set of rules to prioritise these sites based on relevance to the search terms or phrases entered by visitors when they perform a search.
Search Engine Optimisation aims to make it as easy as possible for the search engines to index your web site and to ensure that your site is associated with the right keywords, terms or phrases. We undertake to ensure that your site will rank as highly as possible by following the ever changing website ranking rules and web standards.
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Link popularity (the number of sites that are linking to your website) is another important factor in SEO. Search engines use the number of inbound links your site has as a measure of how important your site is, which often increases your search engine ranking. I say often because search engines also examine the relevance of the links in regards to the subject matter of your site. If the links are to websites that have nothing to do with the subject matter of your website, then the link popularity score may go down.
To further complicate things, it is possible for a website with a relatively small number of 'high-quality' links to rank higher than a site with 1,000's of irrelevant links. Of course people abused this by setting up things called link farms and FFA pages, which can now get you kicked off the search engine altogether.
Lastly, search engines gives a higher score to a link if it comes from a page that has actual content which relates directly to your keywords. For example, if your site is about solar power, one of the best things you can do is obtain incoming links to your website coming from a blog or a message board where a lot of information about solar power is being written or discussed.
I hope you enjoyed this overview of the latest SEO information. Talk to us about how to maximise your website with SEO.